THE “READ FOR FUN WITH THE ROCKET PRESENTED BY BELL” PROGRAM IS BACK FOR A FIFTH EDITION
ROCKET PLAYERS WILL PARTICIPATE IN IN-PERSON CONFERENCES WITH KIDS FROM ELEMENTARY SCHOOLS OF THE REGION TO PROMOTE READING
The Read for Fun activity presented by Bell is finally back in person! The team is happy to be able to reconnect with its young supporters. Indeed, the Laval organization announced today the return of the community program Read for Fun with the Rocket presented by Bell, a project that aims to encourage reading among young elementary students in Laval, Montreal and North Shore regions. Bell’s involvement in this activity goes hand in hand with the Rocket values. Rocket players will continue to promote the benefits of reading, while also addressing various themes, including the importance of practicing sport, which contributes to the well-being of the students. Seven elementary schools will benefit from the Club’s conferences.
For the third year in a row, the Rocket is teaming up with Lis avec moi, a Laval non-profit organization whose mission is similar to that of the program, to promote the pleasure of reading and literature among young people by encouraging as privileged means of learning and sharing. In addition to contributing to the communication between the players and the students, the speakers of Lis avec moi ensure the animation of the sessions and share their expertise on the subject in a playful way.
“We are very happy to be back in person for the Read for Fun program. Being able to connect with the community again is something very important to us since proximity to our fans is at the center of our values. Reading provides many benefits in our daily lives and this activity will highlight its contribution. By promoting the pleasure of reading and physical activity, our players feel privileged to be able to encourage young people in their athletic and educational development. We are pleased to be able to organise this fifth edition of Read for Fun in partnership with Bell, which is also committed to working with communities to create a better future through its Bell for Better initiative”, said Sébastien Vaillant, Director of Marketing and Events for the Rocket.
“Community involvement is something that is dear to my heart and that is why I am proud to participate for the first time in the Read for Fun program. Reading has followed me throughout my academic and athletic career and that is why I want to inspire young people to do the same”, said Brandon Gignac, forward for the Laval Rocket.
Since 2019, several Rocket players such as Cayden Primeau, Alex Belzile, Rafaël Harvey-Pinard, Tory Dello and Joël Teasdale have had the chance to inspire around 3,000 young students through 25 schools in Laval, Montreal and North Shore regions. Launched in 2018, this project has been one of the pillars of the Rocket’s community relations since its formation, that is to promote reading and the practice of sport for all, in a fun way.